New York Contractor sees 75% increase in leads despite 21% reduction in website traffic
The client, a premium Home improvement installer, was operating in a challenging market climate. A market slowdown resulted in reduced consumer activity, creating difficulties in maintaining lead generation and appointment volumes.
The client experienced a 21% decrease in website traffic, losing approximately 6,500 visitors compared to the previous year. Their website conversion rate was a mere 1.7%, which hindered their ability to generate leads and schedule appointments effectively.
To address these challenges, the client partnered with Demand IQ and implemented several strategic measures:
- Website Optimization: Updates focused on improving user experience and conversion efficiency.
- A/B Testing: Conducted to identify the most effective elements of the site.
- Instant Home improvement Estimates: Pointed clear CTAs toward Demand IQ's tools to provide transparency and instant estimates.
- Integrated Digital Strategy: Deployed Demand IQ's platform across all digital touchpoints for consistent lead management and enhanced user interaction.
Despite a 21% web traffic drop due to market downturn, the client saw a 75% increase in leads.
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Website conversion rate jumped from 1.7% to 3.0%.
43% increase in appointment set volume.
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Demand IQ successfully boosted lead capture rates with organic web traffic, showcasing that even during a downturn and reduced traffic, businesses can achieve significant growth in lead volume, appointment set volume, and conversion rates by implementing more transparency with instant Home improvement estimates.
Ready to boost lead capture rates? Demand IQ is here to turbocharge your Home improvement sales & marketing regardless of challenging market conditions.
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