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Helping the Municipal Utility of Orlando Increase Solar Adoption
3.5
MW
of solar installed
43
%
clicks turned into leads
74
%
of qualified leads self-book appointments
About
The Orlando Utilities Commission (OUC) wanted to make solar energy more accessible to homeowners in Orlando. They sought to position themselves as a trusted resource for solar education and adoption, particularly focusing on their new OUCollective Solar program in partnership with esaSolar.
The Problem
OUC faced several challenges:
- Building trust in a market where many competitors provided poor solar shopping experiences.
- Convincing homeowners to diversify their energy sources by adopting solar solutions.
- Creating a transparent and educational process to encourage solar adoption.
Solution
OUC implemented the following measures:
- Embedded Demand IQ's lead capture software into their website, integrated with the OUC brand, enhancing trust.
- Provided instant, automated solar estimates via the Demand IQ platform, creating a more user-friendly and transparent experience for potential solar customers.
Results
The initiative yielded significant outcomes:
- OUC facilitated 3.5 MW of solar installations.
- They converted 43% of all website clicks into leads.
- Among these leads, 74% self-booked appointments, reducing the time homeowners spent researching solar and increasing engagement without additional sales team resources.
Where Demand IQ has supported us is that they’re committed to our success as a partner—to constantly adjust and work through different solutions.
Interested in learning more?
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