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Digitizing Native Solar's lead gen process to cut headcount from 30 to 2
reduction in staff without sacrificing any revenue
of qualified leads set into appointments
of pre-booked appointments come with utility bills
PROBLEM
The COVID-19 pandemic forced Native Solar to rethink its sales process by moving its outside door-to-door team inside. To do this, it needed to completely digitze and streamline its lead generation & appointment setting process.
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Outside sales was limited due to COVID-19
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Headcount was too high
APPROACH
Demand IQ worked closely with Native Solar’s agency partner to quickly test and optimize digtial ads & the Demand IQ funnel with a tailored approach specific to its business needs.
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Automated lead gen & setting process with conversational AI
Developed & tested landing page concepts
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Worked with agency and partners to develop tailored approach
Demand IQ enabled Native Solar to digitize & automate lead gen and appointment setting, which replaced canvassing and cut human resource needs.
RESULT
RESULT
By creating an efficient and automated lead capture & self-service online appointment setting process, <yellow-para>Native Solar reduced its sales team headcount from 30 to 2 while maintaining steady revenues<yellow-para> during the COVID-19 pandemic.
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“We’ve got a tremendous amount of conversions. And the really important part is that they made this process seamless and easy to stand up.”
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