Increasing Appointment Volume Amidst a Market Slowdown
Website conversion rate increase
Increase in web leads
Increase in web appointments
PROBLEM
Our client, a premium solar installer, faced a significant challenge during a market slowdown: a 21% reduction in website traffic, equating to 6,500 fewer visitors compared to the year before. Their website conversion rate was just 1.7%.
Website traffic was down 21%
Conversion rate was just 1.7%
Website needed improvements and optimizations
APPROACH
The client used Demand IQ throughout their digital footprint & implemented a comprehensive strategy including website optimization, conversion rate optimization, A/B testing, and a conversion-focused user experience.
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Pointed CTAs to Demand IQ to offer instant solar estimates
Integrated Demand IQ throughout digital properties
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Updated website design with Demand IQ recommendations
RESULT
RESULT
Despite a 21% web traffic drop due to market downturn, the client saw a 75% increase in leads.
Website conversion rate jumped from 1.7% to 3.0%.
43% increase in appointment set volume.
Demand IQ successfully boosted lead capture rates with organic web traffic, showcasing that even during a downturn and reduced traffic, businesses can achieve significant growth in lead volume, appointment set volume, and conversion rates by implementing more transparency with instant solar estimates.
Ready to boost lead capture rates? Demand IQ is here to turbocharge your solar sales & marketing regardless of challenging market conditions.
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